Branding Element Design generates any graphical elements that are central to the aesthetics of a web site theme, i.e. company, product, or site logos. Branding elements guide theme and masthead design by setting color and shape requirements. Often a web site will incorporate multiple logos built around a central look (Logo Family).

Branding Tips

• Many companies create new online versions of their existing print logos either because existing logos do not translate well to electronic media or they want to establish a distinct online presence.
• The psychology of logos is subtle yet powerful. To establish an effective connection with your customers it is vital to thoroughly research and test your symbolic imagery.

Further Reading