It’s no real secret that the web is all about the audience, yet I’m always surprised when analyzing websites how few websites seem to be designed for their intended audience. I’ve seen optometry websites with fonts so small I could barely read the content – I have 20/15 vision. I’ve implemented usability tests on sites where not one audience member could complete seemingly simple tasks. Do you think these sites were built with their audience in mind?

Online surveys, such as those offered by Surveymonkey and Zoomerang, are excellent tools for collecting targeted opinions from employees and consumers. Their ease of use and user-convenient accessibility allows you to reach large groups of individuals across the globe with minimal financial and time commitments.

Advertising and marketing firms utilize these tools to gather valuable brand and industry insights, and businesses of all sizes can increase efficiency and productivity if the surveys are used efficiently. Here are some tips on how to do just that: