Notice I said "build," not "create." There is a difference. Building a house takes work. Creating a house is easy. The same goes for a successful Facebook ad campaign. It takes work, testing, trial and error, research, and tedious hours of editing. Very few successful campaigns are simply created. With that in mind, there are a few tips to get you off on the right foot and on your way to building a successful campaign.

Increasing the number of quality backlinks to your website can be one of the most impactful and difficult tasks of a sound SEO strategy.

What's a Backlink?

A backlink is traditionally defined as another website that links to your own. At their most basic level, a quality backlink acts as a vote of confidence for your website. The more votes you have, the better you rank!

Ever wonder how some companies are able to pump out blog post after blog post, seemingly without breaking a sweat?

For some, it's a natural talent. Creating high quality digital content isn't a chore - it's an activity that brings great satisfaction.

For others, it's a necessary evil - done to appease the wants and desires of the search engines and the social web.

Despite being a major marketing tactic for well over a decade, it's amazing what some people try to pass off as Internet marketing skills. The next time you're out hiring an Internet marketing agency, be sure to watch for these six warning signs.

1. They only report on keyword rankings

Social Metrics Influencing Search Rankings

Do you really think Google will ignore social data? Crawling social sites like Twitter and Facebook was only the first step.

Expect to see Google taking social data into account for organic search rankings. There's too much link data in social sites to be ignored. Expect to see an acquisition of a service like PostRank.

Branding

Let's say that you just opened up a new Hair Salon. You've put in hours of time developing your concept and your brand. You've spent a few thousand dollars placing ads in local newspapers and publications. You even got a local writer to feature you in her weekly newspaper column. You open up shop expecting droves of shaggy haired folk to come charging through your door.

Problem is, when you opened shop, things didn't exactly go as planned.

Branding

Competitive edge over rivals is a must for survival or any kind of business, but how do you gain an edge on competitors with deep pockets for radio ads, TV commercials, and huge Pay-Per-Click budgets? It’s been my experience that by using your marketing dollars wisely you can not only swim with the big fish, but become one. Here are a few recommendations:

KEYWORD RICH DOMAIN NAME

Some of you might have noticed that we took a week off from our podcast recording. It is the Summer, and people at LevelTen were doing what the Summer is best for - taking vacations! After some much needed R&R, we've returned with a killer podcast episode - just for you! This week we're discussing a topic that the staff at LevelTen is VERY familiar with - how to optimize your Drupal website for the search engines, and some of the best tools you can use to optimize more effectively.

This week is an extra special week, as it's our 10th episode of our podcast! In this milestone episode, we'll be discussing features that are important to your website, from SEO/SEM friendly content management systems, things to look for in a CMS and the importance of RSS feeds.

Create a RSS Feed from a Drupal View

Panelist: Jennifer Conley