If you're involved in the ever-changing world of SEO, content sharing, and engagement, you've probably read tips for better web copy a hundred times. I hope you've also compiled a list of your favorite techniques to use when writing copy for a website, especially if you're always writing for the same one. Consistency is a wonderful thing.

I have, below, my personal checklist for writing exceptional web copy. This list is what makes my writing so impeccable, so intriguing, so...brag-worthy. Well, maybe not all that, but these tips DO help me organize my copy into something worth reading.

One of the best ways to take advantage of social media is to use it for increasing your brand awareness. Companies have found many creative ways to use social media and increase their reputation through leveraging the following five tools:

1. Facebook
   

Social media is on the rise for businesses that are looking to take on this weak economy by boosting their marketing effort online. According to a 2009 survey by BtoB Magazine and the Association of National Advertisers, 66 percent of marketers are now using social media. The other 44 percent haven’t found a way to convince their boss or clients the usefulness of this tool.

In many Internet marketing projects, a common goal can be to reach out to digital influencers in the client's target industry. Reaching out to influencers can provide many benefits like backlinks, positive PR, word-of-mouth, and product sales.

Despite being a major marketing tactic for well over a decade, it's amazing what some people try to pass off as Internet marketing skills. The next time you're out hiring an Internet marketing agency, be sure to watch for these six warning signs.

1. They only report on keyword rankings

On December 30th, 2009, Selena Gomez, (better known for her role as Alex Russo on the TV show "Wizards of Waverly Place"), visited Daireds Salon and Spa Pangea (client) for a haircut. Later, she tweeted about the positive experience to her 1.3 million followers.

Social Metrics Influencing Search Rankings

Do you really think Google will ignore social data? Crawling social sites like Twitter and Facebook was only the first step.

Expect to see Google taking social data into account for organic search rankings. There's too much link data in social sites to be ignored. Expect to see an acquisition of a service like PostRank.

As part of my internship here at LevelTen, I wanted to get more knowledgeable about how SEO works in both marketing and web applications.