Notice I said "build," not "create." There is a difference. Building a house takes work. Creating a house is easy. The same goes for a successful Facebook ad campaign. It takes work, testing, trial and error, research, and tedious hours of editing. Very few successful campaigns are simply created. With that in mind, there are a few tips to get you off on the right foot and on your way to building a successful campaign.

One of the best ways to take advantage of social media is to use it for increasing your brand awareness. Companies have found many creative ways to use social media and increase their reputation through leveraging the following five tools:

1. Facebook
   

I am not a developer but I can only imagine the frustration of not having a simple template to follow for the new FBML tabs. Lo and behold the new 520 Grid System!! If you're used to the traditional 960 Grid System this will come easy for you.

I'm sure that by now you've heard about Facebook's new messaging system (Facebook Messages) and according to CEO Mark Zuckerberg "this is not email." After having some time to chew on it, read posts and comments, do some research and really formulate an opinion, I have to declare that I loved the idea... when it was called Google Wave.

Last Thursday (October 28), Facebook quietly put into effect its new spam filter for Facebook Pages. It is a relatively small feature with only a handful of actions left up to the user; however, if you are a community manager and deal with a Facebook page for a company or small business, not being aware of the changes could cost you fans, therefore costing you revenue.

So I’m going to make some assumptions here, like that you have a Facebook account, know what Twitter is and have seen pictures on Flickr, if not take this as a warning before you start “over sharing.”

SOCIAL MEDIA WEBSITE PRIVACY SETTINGS ARE ONLY THERE TO GIVE YOU A WARM AND FUZZY FEELING AT NIGHT

Facebook is a social networking site that is used to connect people with other friends, interests, co-workers and places. Many people use it to stay in touch, to post pictures and keep others informed on their life as well as researching businesses. The social site is always being improved and updated but the basics are the same- here is how you can quickly get started using Facebook:

Social media is on the rise for businesses that are looking to take on this weak economy by boosting their marketing effort online. According to a 2009 survey by BtoB Magazine and the Association of National Advertisers, 66 percent of marketers are now using social media. The other 44 percent haven’t found a way to convince their boss or clients the usefulness of this tool.

Today’s web discovery took me back a few years to my “traditional” media background experience. Back to a college campus in the newspaper office, brainstorming content for each week’s issue.

Our staff produced a weekly installment called “Thumbs Up, Thumbs Down” in which we applauded or degraded events and new happenings around campus.

In many Internet marketing projects, a common goal can be to reach out to digital influencers in the client's target industry. Reaching out to influencers can provide many benefits like backlinks, positive PR, word-of-mouth, and product sales.